Online Marketing and AI

It is the set of strategies and actions to attract and retain customers through digital channels: advertising in search engines and social networks, positioning, content and analytics. Its advantage is that everything is measurable and optimizable.

GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are the disciplines for your brand and content to appear and be cited in the responses of AI assistants such as ChatGPT, Gemini, Perplexity or Copilot, where more and more people are looking for information.

SEO seeks to position your website in Google results; GEO/AEO seeks to make your brand the source that AI models use and cite when responding. The content structure, structured data, authority and sources that consult these models are worked on.

Google Ads (search, display, shopping, YouTube, and remarketing), Meta Ads (Facebook and Instagram), and LinkedIn Ads (B2B campaigns). We recommend the most appropriate channel mix based on your business and goals.

It depends on your industry, competition, and goals. There are two parts: advertising investment (the budget paid to the platform) and professional management. After an initial audit, we propose a budget and a forecast of results.

It varies by channel and sector. We define a starting budget that allows us to generate enough data to optimize, and we scale it as the campaigns demonstrate profitability.

Paid campaigns can generate traffic and leads from the first days, although optimal performance comes after a few weeks of optimization. GEO/AEO and positioning are more progressive and consolidate results in the medium term.

Google Ads captures existing demand (people who are already looking for what you offer); Meta and LinkedIn generate demand and impact by profile and interests. Ideally, you should combine them according to the funnel and the objectives of your business.

Yes. LinkedIn Ads is especially powerful for B2B: it allows you to segment by position, sector, company size or even specific companies, ideal for generating qualified leads from decision-makers.

We set up GA4, Google Tag Manager, and conversion events, and built dashboards with Looker. This accurately measures the performance, cost per result and return of each channel, with clear reporting.

Yes. We implement conversion tracking on your website and, when possible, connect campaigns with your CRM to measure actual leads and sales, not just clicks.

Yes. We audit your current Google, Meta, or LinkedIn accounts, detect opportunities for improvement, and apply the optimizations that bring the greatest profitability.

Yes. We leverage the platforms' AI capabilities (bidding and smart audiences) and use AI for generative creative, analytics, and engine positioning (GEO/AEO).

Yes. We create the texts, images, and creatives for each channel, tailored to their format and your brand, and iterate them with tests to improve performance.

Yes. We work remotely with companies throughout Spain and internationally, with regular meetings and a continuous collaboration methodology.

Contact us: we do an initial audit of your situation and objectives, and we present you with a proposal for strategy, channels and budget with a forecast of results, without obligation.