From lead to loyal customer without manual tasks in between

We work with the tools you already use (HubSpot, Salesforce, Dynamics, ActiveCampaign, Mailchimp, Zendesk, etc.) and connect them. If we detect that a tool limits significantly, we point it out with alternatives, but we do not force migration.

It is a scoring system that assigns value to each lead according to their actions (visits, downloads, emails opened) and profile (position, company, sector). When you reach a defined threshold, you automatically move to sales as qualified. The scoring is calibrated with real data and adjusted periodically.

The full cycle (marketing + sales + attention) typically requires 2-4 months. We can start with a tranche (marketing only or sales assignment only) in 2-4 weeks and gradually extend. Prioritization is based on impact and quick wins.

Yes. Initial automatic responses inform and derive; Personalized attention is given by agents with prepared context. We don't replace the team: we free up time for mechanical tasks (sorting, assigning, searching for data) so that they spend more time solving with quality.

With funnel metrics: lead-MQL-SQL-opportunity-sale conversion rate, average times per stage, lost lead rate, commercial response time, CSAT/NPS, and before/after comparison. Metrics are defined at the start and reviewed regularly.

The system detects inactivity according to defined rules: leads without follow-up in X days, opportunities without progress in Y weeks. It generates alerts to the salesperson and the manager, and can reassign or move to nurturing if there is no response.

Yes. The sequences are segmented by declared interest, product consulted, industry, company size or any criteria available in the CRM. It's not a generic email for everyone: it's content relevant to each segment.

Support history is shared with CRM: the salesperson sees active tickets, satisfaction, and issues before reaching out. If Atención detects an upsell/cross-sell opportunity, it automatically directs it to sales with context.

Yes. We can help with the content strategy and coordinate with the marketing or production team, but sequences need pieces (emails, articles, case studies, videos) that add value to the lead at each stage.

When the volume of leads is so low that the cost of automating is not justified, when the process changes every week without stabilizing, or when the company does not have a defined minimum commercial process. First process, then automation.